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What is SCHAAMTELOOS?

SCHAAMTELOOS is a social initiative dedicated to replacing the term 'schaamlippen' (shame lips) with 'vulvalippen' (vulva lips) in the Dutch language.

Why is it important to change the terminology?

Language shapes our perceptions and attitudes. By replacing stigmatizing language with more inclusive terms, we aim to eliminate shame associated with body parts and promote a healthier view of sexuality.

Who is behind SCHAAMTELOOS?

SCHAAMTELOOS is a collaboration between The Oh Collective, Pleasure Society, and The Vulva Gallery, with a mission to drive emancipation in the Dutch language.

What is the significance of adding 'vulvalippen' to the Dutch dictionary?

Adding 'vulvalippen' to the Dikke Van Dale (Dutch Dictionary) represents a milestone in recognizing and normalizing inclusive language, contributing to a more shame-free society.

How can I participate in the SCHAAMTELOOS initiative?

You can participate by pledging your support for the cause, whether as an individual or on behalf of your company. Your pledge signifies your commitment to using the correct terminology.

What impact does language have on societal norms?

Language influences how we perceive ourselves and others. By using stigmatizing language, we perpetuate harmful societal norms and contribute to feelings of shame and stigma.

Who was Ellen Laan, and why is her legacy important to SCHAAMTELOOS?

Ellen Laan was a pioneering Dutch sexologist known for her research on sexual experiences in women. Her advocacy for changing stigmatizing language laid the foundation for SCHAAMTELOOS, and we aim to honor her legacy by continuing her work.

What other initiatives does SCHAAMTELOOS support?

In addition to advocating for language change, SCHAAMTELOOS supports initiatives promoting sexual pleasure, sexual equality, and overall sexual well-being.

How can businesses contribute to the SCHAAMTELOOS initiative?

Businesses can pledge their support for the initiative and encourage their employees and customers to use inclusive language.

What are the long-term goals of SCHAAMTELOOS?

SCHAAMTELOOS aims for lasting change in societal attitudes towards sexuality and body image. Our long-term goals include widespread adoption of inclusive language and the eradication of shame surrounding discussions of sexual health and anatomy.

How is SCHAAMTELOOS being funded?

This is done out of the initiators' own pockets (The Oh Collective, Pleasure Society, The Vulva Gallery). Would you like to contribute financially to this project? Then send an email to eden@theohcollective.com or shari@pleasuresociety.nl and one of them will get back to you to discuss the options.